Wine tasting done smarter

Discover elevated wine tasting experiences through discounts & VIP services!

Introducing Virtual Wine Tasting

Are you ready to bring world-class, small-production wines to the comfort of your own home? Well we've got you covered. We're among the few providers offering you direct access to wineries. That means you're able to book one-on-one personal experiences with your group. Whether it's a virtual birthday party or a corporate event, we can help you select the perfect option that everyone will enjoy.

This personal touch is why we've become the online leader in Virtual Wine Tasting experiences!

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Virtual Wine Tasting: How it works

Our Original Priority Wine Pass

Best Wine Regions

Visit our 400+ winery partners in California, Washington, & Oregon. Regions include Napa Valley, Sonoma & many more!

Save Hundreds

Unlock Free tastings, 2 for 1 discounts, and much more! The membership more than pays for itself in savings.

Tastings like a local

Get access to our concierge service and personalized itineraries that help you find wineries with the types of wine you love.

Instant Benefits

Get your pass instantly and access it in our app or by email. Show it at participating wineries & enjoy your 365 days of elevated tastings!

Wine Tasting with a Personal Touch

Priority Wine Pass Founder jamie Cegelski Gaebe
With more than 4,300 wineries in California, over 900 in Washington and over 770 in Oregon, figuring out where to go has never been harder! Our membership helps you steer clear of the tourist traps and finds you the exact wineries with the types of wine you love. Members can request a personalized itinerary and have all of their trip questions answered by our wine tasting experts. I personally love making sure all our customers experience wine tasting like a true local.

- Jamie Cegelski Gaebe, Priority Wine Pass founder & Napa Valley Local

The only wine tasting membership trusted by BevMo

Now available online at

Real Customer Reviews

Rated 5 out of 5

Planned a trip for 8 people for our first time to Napa – so glad that we found the Priority Wine Pass! It seriously paid for itself within 2 wineries. We never would have found a lot of our favorites…

Priority Wine Pass Real Review
Rated 5 out of 5

The best wine pass ever! I had others which were specific to different areas (Sonoma, Napa, etc.), but this one covers those areas, and many more. I’ve used it in Napa, Sonoma, Livermore, Lodi…

Priority Wine Pass Customer Real Feedback
Rated 5 out of 5

Like others here, I have been tasting up and down the West Coast for nearly 15 years. No other passport or tasting offer provides the breadth of coverage or as generous of benefits as PP…

Priority Wine Pass Winery Deal Review

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When you save people money, you tend to get a lot of fans!

Read real customer reviews by clicking here or any of the links below. You can see how our customer service sets us apart. Our personalized recommendations and huge savings are worth every penny.

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