Since 2012, Priority Wine Pass has provided its customers with unforgettable wine tasting experiences. They’ve done this through their unparalleled relationships with premiere and family-owned wineries along the West Coast. Priority Wine Pass provides personalized tasting itineraries and helps customers discover new wineries. They do this by matching people based off the types of wine they love most. They also extend exclusive discounts to their customers through their Wine Pass. With over 450 discounts in California, Oregon, and Washington, Priority Wine Pass has grown into the largest tasting program of its kind. The Wine Pass is well known for helping customers slash tasting costs and saving hundreds while wine tasting.

In 2020, Priority Wine Pass was one of the first to launch virtual wine tasting experiences in response to COVID-19 tasting room closures. Building off their existing relationships from the Wine Pass, they were able to quickly become a leader within this new tasting format.

In Loving Memory

Priority Wine Pass, Inc. was created in memory of James Michael Cegelski, who lived with zest in life and in wine. Prior to passing away in 2010, he had the dream of owning a winery and creating a wine in which he loved. It is now our mission to give the gift of sharing wine and the exhilarating experience, which embraces all that surrounds each unique winery. At the same time we aim to assist boutique wineries and help broaden the exposure of their efforts and the fruits of their labor to the world, along with assisting larger vintners, which we also love and support, making them more accessible and familiar to all whom have an appreciation for the culture of wine.

When you become a member of Priority Wine Pass, we promise to make sure you have the best experiences possible at each vineyard and introduce you to wineries that we have come to know and regard with high integrity.

“We aren’t here for a long time, we’re here for a good time”

– James Michael Cegelski Jr

Jim Cegelski in loving memory
James Michael Cegelski
June 1958 – March 2010
A portion of the proceeds go to the Cegelski Cancer Research Fund

Meet the team


Friends, family, travel, wine, and of course finding good deals.  These have always been an integral part of Jamie’s life. But it was her long held a passion for networking mixed with her family involvement in the wine business that lead her to start Priority Wine Pass. Created in memory of her late father, this passion project was designed to introduce people to the wine world he loved so much. Since inception, her goal has always been to help Priority Wine Pass members create long lasting memories with a glass in hand. She lives by the following quote and hopes she can help members do the same.


Nolan has been a long time lover of wine and wine tasting. He even spent the 2011 harvest picking grapes in France. That’s why he gladly partnered with Priority Wine Pass in 2015 to bring his expertise in tech and user experience to the company.


Kelley brings extensive experience in the wine industry, having worked on both the marketing and hospitality side of the business. She now is a dedicated Priority Wine Pass Benefit Coordinator driving the concierge services for the company. Since day one she has been able to share her love and expertise in wine tasting with members.


Wally is a true California native. He’s lived in and thoroughly explored the far reaches of the state. He also shares a deep love for wine tasting and writing. In fact, he actually wrote many of the original TripAdvisor guides on Napa Valley. Fast forward to today and he now runs a handful of the top tourist websites including  Napa Tourist Guide , Sonoma Tourist Guide, Localwally.com, and Maui’s Best Vacation Guide. He also serves as an advisor at Priority Wine Pass keeping the company honest and up-to-date. He’s a valuable asset to uncovering hidden gems, the best deals, and the hottest new tasting rooms around.

Jeff & Linda

This husband/wife team work with wineries across California, Washington and Oregon, to share the benefits of partnering with Priority Wine Pass. Their unique skill and character sets include a love of wine and travel.

Jeff and Linda both love going for walks with the dogs they care for (often a beach walk!) and celebrating each day by sharing a bottle of wine together. They first joined Priority Wine Pass as members, and were so blown away by what a win/win the program created for members and wineries, they hounded Jamie to become part of the team!

Wine for Good!

Although our company is about enjoying wine it is also accompanied by a big heart. Here is a list of organizations that we support with our donations. If you are a charity interested in working with us please contact us at info@prioritywinepass.com.

  • American Canyon High School
  • Bay Area SMACNA
  • Pleasant Hill – Wine, Woman, and Shoes
  • The Glass Slipper Guild – Raising money for Orange Counties Children’s Hospital
  • Polish Saturday School Portland, OR
  • San Francisco Pacific Academy
  • Diablo Equestrian Heritage Association
  • Thomas Edison Language Institute-Sacramento
  • Make A Wish San Francisco
  • V Foundation
  • Walk With Sally
  • Matthew Turner Elementary
  • LevelBar
  • Apple Blossom Elementary
  • Cancer Support Community
  • French American Chamber of Commerce
  • Dominican University of California
  • Build It Green
  • Samuel Merritt University
  • JDRF
  • West Park School Carnival
  • St. Raymond School in Dublin
  • Santa Clara High School
  • Friends of the Alameda Animal Shelter
  • Shelter Inc
  • Hannah Boys
  • NAPW Foundation
  • Spark
  • Rhythmix Cultural Works
  • Cocktails and Covers
  • Wine, Woman, & Shoes
  • Down Syndrome Connection of the Bay Area
  • Vallejo Charter School
  • The Bollinger Canyon Education Fund
  • Faces for the Future
  • Walnut Creek Intermediate
  • Voices for Down Syndrome
  • Soille San Diego Hebrew Day school
  • Wine Woman and Song of the East Bay
  • Capsa
  • Mission Early College High School Santa Clara
  • Steindorf Steam K-8 School San Jose
  • Creative Play Pleasant Hill
  • San Francisco Pacific Academy
  • Play for All Parks-Vacaville
  • Our lady of Grace School-Castro Valley

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