Since 2012, Priority Wine Pass provides its members with exclusive and unforgettable wine tasting experiences through its unparalleled relationships with premiere and family-owned wineries along the West Coast. Priority Wine Pass provides custom, personalized tasting itineraries for clients, and helps members discover their favorite wineries and the types of wine they love most. With over 450 discounts in California, Oregon, and Washington, Priority Wine Pass has grown into the biggest tasting discount program on the West Coast. This membership program is also known for its 2-for-1 offering and complimentary discounts that save members hundreds while wine tasting.

In Loving Memory

Priority Wine Pass, Inc. was created in memory of James Michael Cegelski, who lived with zest in life and in wine. Prior to passing away in 2010, he had the dream of owning a winery and creating a wine in which he loved. It is now our mission to give the gift of sharing wine and the exhilarating experience, which embraces all that surrounds each unique winery. At the same time we aim to assist boutique wineries and help broaden the exposure of their efforts and the fruits of their labor to the world, along with assisting larger vintners, which we also love and support, making them more accessible and familiar to all whom have an appreciation for the culture of wine.

Jim Cegelski in loving memory
James Michael Cegelski
June 1958 – March 2010
A portion of the proceeds go to the Cegelski Cancer Research Fund

When you become a member of Priority Wine Pass, we promise to make sure you have the best experiences possible at each vineyard and introduce you to wineries that we have come to know and regard with high integrity.

Wine for Good!

Although our company is about enjoying wine it is also accompanied by a big heart. Here is a list of organizations that we support with our donations. If you are a charity interested in working with us please contact us at info@prioritywinepass.com.

  • American Canyon High School
  • Bay Area SMACNA
  • Pleasant Hill – Wine, Woman, and Shoes
  • The Glass Slipper Guild – Raising money for Orange Counties Children’s Hospital
  • Polish Saturday School Portland, OR
  • San Francisco Pacific Academy
  • Diablo Equestrian Heritage Association
  • Thomas Edison Language Institute-Sacramento
  • Make A Wish San Francisco
  • V Foundation
  • Walk With Sally
  • Matthew Turner Elementary
  • LevelBar
  • Apple Blossom Elementary
  • Cancer Support Community
  • French American Chamber of Commerce
  • Dominican University of California
  • Build It Green
  • Samuel Merritt University
  • JDRF
  • West Park School Carnival
  • St. Raymond School in Dublin
  • Santa Clara High School
  • Friends of the Alameda Animal Shelter
  • Shelter Inc
  • Hannah Boys
  • NAPW Foundation
  • Spark
  • Rhythmix Cultural Works
  • Cocktails and Covers
  • Wine, Woman, & Shoes
  • Down Syndrome Connection of the Bay Area
  • Vallejo Charter School
  • The Bollinger Canyon Education Fund
  • Faces for the Future
  • Walnut Creek Intermediate
  • Voices for Down Syndrome
  • Soille San Diego Hebrew Day school
  • Wine Woman and Song of the East Bay
  • Capsa
  • Mission Early College High School Santa Clara