Affiliate Program & 3rd Party Partnership Policy


Referrals are awarded based on the coupon code that is used during checkout. This is a failsafe in case the tracking code is left out when linking to It also ensures referrals are rewarded even if a customer visits our website directly or through another device without clicking any links that include tracking. Therefore, we recommend affiliates use both the coupon code and the tracking code when linking to our website. Referrals are paid out at the start of the subsequent month, but we reserve the right to extend the period in order to properly review sales and validate attribution. Affiliates must be able to receive payouts via PayPal, Zelle, or Venmo. Referrals are only paid out to “completed” and “processing” orders. Any referrals on orders that are refunded, canceled, on-hold, or incomplete will be rejected when the monthly payouts are made. If a customer refund is issued for a referral that has already been paid out, the total referral amount may be deducted from the subsequent month’s payout.

Tracking Code

Tracking codes can be found by logging into the affiliate area and looking for the “Your referral URL is:” section in the Affiliate URLs tab. Whenever you link to Priority Wine Pass (including links to any custom landing pages we set up for you) we recommend that you include the tracking ID as well. To do this, add “ref/[Your affiliate ID]” to the end of any URL on our website. For example, if you are linking to our homepage and your affiliate ID is 1, you should use the following link and tracking ID: if you would like to link to our blog, that would be Feel free to use the Referral URL Generator in the Affiliate area to help simplify this process.


Coupons take precedent in terms of attribution. If no affiliate coupon is used or a promotional coupon generated by Priority Wine Pass is used, attribution will be rewarded based on the tracking ID. The tracking ID is valid for 30 days and is attributed on a last click basis— That is the last referral link that is clicked prior to a sale is rewarded.

Affiliate Area

The affiliate area is provided to give affiliates an estimate of the total number of referrals made. The analytics that are provided may or may not include all referrals in our system and is subject to slight discrepancies. Priority Wine Pass holds no responsibility for such discrepancies; however affiliates can request a full payout report if such situations occur. 

Display URL Policy

Affiliates and 3rd Parties may NOT use any variation of the Priority Wine Pass trademark or any of these other URLs as their display URLs:; including, but not limited to misspellings thereof.

Paid Search Policy

Affiliates and 3rd Parties may NOT bid on the terms, misspellings, or derivations of the following: “Priority Wine Pass”, “Prioritywinepass”, or “Wine Pass”
Affiliates and 3rd Parties may NOT outbid Priority Wine Pass for the placement of any keywords with the Priority Wine Pass trademark or any combinations/misspellings thereof, including broad matches, e.g. “Napa Wine Pass”. List includes but is not limited to the following keywords: Priority Wine Pass, Wine Pass, or prioritywinepass.
Affiliates may NOT bid on the trademarked word “Priority Wine Pass” in any manner.

Program Termination

Affiliates with no referral/sales for six consecutive months may have their account terminated.
While an attempt to communicate with an affiliate suspected of being in violation will likely be made, Priority Wine Pass is under no obligation to inform violators of the above terms and conditions that they are being made inactive from the program.
Any earnings reported from sales while violating these terms will not be paid.
Priority Wine Pass the reserves the right to terminate an affiliate relationship at any time.


Affiliates and 3rd Parties may NEVER use language such as “official” or any ad copy that may appear that they represent Priority Wine Pass and
Affiliates and 3rd Parties may NOT register or use any domain name URL which includes the word “Priority Wine Pass” or misspellings thereof.
Affiliates and 3rd Parties are NOT permitted to use any form of technology, programming or scripting to display the contents of Priority Wine Pass in another website location including, but not limited to, the use of iframes.
Affiliates and 3rd Parties with loyalty, incentive, coupon and/or discount code websites, are only allowed on a case by case basis.
Affiliates must be eighteen (18) years of age or older.
Priority Wine Pass reserves the right to change the program policy without notice at any time.

Affiliate Policy

Updates and edits to the affiliate policy will be displayed at this URL. Priority Wine Pass reserves the right to amend this policy at any time without prior notification.

Last Updated: 7/6/2022


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