Privacy Policy

This Privacy Policy describes how Priority Wine Pass (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit our website (, use our app, or otherwise interact with us (collectively, the Services).

Information We Collect

We collect several types of information from and about users of our Services, including:

  • Personal Information: This includes information that can be used to identify you, such as your name, email address, mailing address, phone number, and credit card token (explained below). We do not store your full credit card information.
  • Usage Data: This includes information about your activity on our Services, such as the pages you visit, the products you view, and the purchases you make.
  • Device Information: This includes information about the device you use to access our Services, such as your IP address, browser type, operating system, and device identifiers.

How We Use Your Information

We use the information we collect for a variety of purposes, including:

  • To provide and improve our Services
  • To process your orders and transactions (using the payment tokens)
  • To send you marketing and promotional communications (with your consent)
  • To personalize your experience on our Services
  • To analyze how users interact with our Services
  • To comply with legal and regulatory requirements
  • To improve our products and services

Credit Card Information

We prioritize your security by not storing your credit card information. Instead, we securely collaborate with our payment processors, Stripe and PayPal. They provide us with a unique token that references your chosen payment method. This token allows us to process your transactions without ever storing your sensitive credit card details.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. In accordance with industry standards and to facilitate future purchases, we typically retain customer information, including names, addresses, and purchase history. You can request the deletion of your information at any time (see below).

Your Rights

We respect your right to access, rectify, or delete your personal information. You can also restrict the processing of your information or request us to provide a portable copy of your data. To exercise any of these rights, please contact us at

Third-Party Disclosures

We may share your personal information with third-party service providers who help us operate our Services. These service providers are contractually obligated to keep your information confidential and to use it only for the purposes we have authorized.

We may also disclose your personal information if we are required to do so by law or if we believe such disclosure is necessary to protect our rights or the rights of others.

Cookies and Other Tracking Technologies

We use cookies and other tracking technologies to track the activity on our Services and hold certain information. Cookies are files with small amounts of data that may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, scripts, and tags to collect and track information and to improve and analyze our Services.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.

Do Not Track Signals

We respect your Do Not Track signals and will not track your browsing activity across third-party websites when a Do Not Track (DNT) browser mechanism is in place.

Children’s Privacy

Our Services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information.

Data Security

Priority Wine Pass takes website security seriously and has implemented various automated and manual measures to safeguard your data. Here’s a simplified overview of some key features:

  • Automatic Malware Scanning: We employ automated systems to regularly scan your website files and URLs for malicious content. You’ll be promptly notified via email if a threat is detected.
  • Blacklist Monitoring: We continuously monitor your website’s reputation with security services and take appropriate action if it’s flagged for any suspicious activity.
  • On-Demand Scans: You have the option to initiate comprehensive scans of your website at any time to check for vulnerabilities or malware.
  • Website Firewall: A robust security system is in place to identify and block suspicious traffic attempting to access your website.
  • Login Security: We utilize strong security measures to prevent unauthorized access to your website, including features like two-factor authentication (2FA) where applicable.
  • Software Updates: We prioritize keeping our website software up-to-date with the latest security patches to address any known vulnerabilities.
  • Secure Data Storage: We employ industry-standard practices to securely store your data. This may include encryption methods to safeguard sensitive information.

Content Delivery Network (CDN)

We may utilize a Content Delivery Network (CDN) to improve the performance and availability of our website. A CDN caches website content on servers around the world, allowing users to access content faster and more reliably. The CDN provider may collect information about your device and how you interact with our website, but this information is typically used for performance optimization purposes and is not tied to your personal information.

Website Analytics

We use analytics services to collect information about how users interact with our website. This information is used to improve the website and user experience. These services may use cookies or similar technologies to track user activity.

Marketing and Advertising

We may use third-party advertising or marketing services that use cookies or similar technologies to collect information about your activity on our website and other websites in order to deliver targeted advertising to you.

Affiliate Marketing

We partner with affiliate marketing networks that allow us to collaborate with other businesses who advertise our products or services. Affiliate marketing networks may use cookies and other tracking technologies to track conversions and attribute sales to our affiliate partner.

Questions & Transparency

We try to be as open and transparent with our practices as possible. If you can specific questions about our privacy policy, we’re here to help. Just email us at

Last updated: 4/2/2024


When you save people money, you tend to get a lot of fans!

Read real customer reviews by clicking here or any of the links below. You can see how our customer service sets us apart. Our personalized recommendations and huge savings are worth every penny.

Read Reviews on TripAdvisor
Read Reviews on our Facebook Page
Read Reviews on Google