Frequently Asked Questions (FAQ)


General Wine Pass Questions

I purchased a wine pass and the Coronavirus ruined my plans. What are my options?

We are trying our best to accomodate any customers whose travel plans were impacted by COVID-19 closures. We will happily extend your expiration date by 3 months upon request. Please email hello@prioritywinepass.com and provide the email address you used during checkout and/or your order number and we will be happy to take care of it for you.

How many passes do I need? Do I need a pass for everyone I am tasting with?

If you plan to go tasting in Monterey, the Sierras, and/or Oregon we like to recommend one wine pass for each person in your party. That’s because many wineries in these regions will offer a complimentary tasting for each person with a pass. In all of our other regions we typically recommend one pass per couple. So to answer this question truthfully, it really depends where you’re planning to use it. We encourage you to check out wineries that offer free wine tasting deals and see if these will make up the majority of your visits since that’s usually the deciding factor for our members. The only exception to this rule is that we recommend large wine tasting groups (10+ ppl) get in touch with us before purchasing a wine pass. Also see further below for recommendations on uneven groups.

How do the 2 for 1 tastings work? Can couples share a pass?

2 for 1 means you buy one tasting and get the second free or in other words 50% off a tasting for 2. So as we mentioned you can get away with 1 pass per couple to redeem the 2 for 1 deals. These wine tasting deals vary from winery to winery so it is always best to check out website or app prior to your trip. Also if you are tasting by yourself you can redeem this offer as 50% off a single tasting.

If we are a party of 3, how many passes should we purchase? How many passes are recommended for uneven groups?


If you plan to go tasting in Monterey, the Sierras, and/or Oregon every visitor should get their own pass. For all other regions we recommend buying 1 pass for every 2 people plus 1 more additional pass for the odd person out. For example: in a 3 person group you should buy 2 wine passes. This is because the 2 for 1 wine tasting deals are only applicable for up to 2 people (The pass holder and 1 guest). If the third person has their own pass they will then receive 50% off their tasting fee. Additionally in the case of the 3 person/2 pass scenario (and on case by case basis) our partners will sometimes comp 2 of the 3 tastings. We encourage that you confirm with the winery beforehand— which is always the case when you are tasting in groups. Remember large wine tasting groups (10+ ppl) should get in touch with us before purchasing a wine pass.

I purchased somewhere else. How do I “sign up” to redeem my Priority Wine Pass?

Long story short- go through the process of buying a pass and enter your Pass Number as a coupon on the cart page.

Further details: Go to the Redeem a wine pass page and select the type of pass you would like. After you have entered the name that you want to appear on the pass, click “Continue” to add it to your cart. On the cart page you will then need to enter the “Pass Number” or “Voucher Code” into the coupon code section. Once you enter the code hit “Apply Coupon” to activate it.

What exactly is Priority Wine Pass?

Priority Wine Pass will not only help you discover world-class wineries, but will also help you slash ever growing wine tasting costs on your trip. We’ve been around since 2012 and are the largest tasting program of our kind. What also sets us apart from other wine passport programs is that we’re the only program that offers a full time concierge. Once you buy a wine pass our concierge can help you find the best wineries based off your wine preference and budget. So you get 400+ deals at wineries, tasting rooms, hotels, restaurants , transportation companies as well as local knowledge.

How and when can I use my Priority Wine Pass?

As soon as you purchase you will receive a Priority Wine Pass as a PDF that you can print or show on your phone at our winery partners. You can also load it into our iOS or Android App. The pass can be used the same day of purchased. If you opt in for a physical Priority Wine Pass by mail it will take 2-3 weeks to arrive and can be used immediately. While many wineries accept walk-ins it’s always best to check our website to see if reservations are needed. To make a reservation you can contact the winery directly and let them know that you are a Priority Wine Pass customer while doing so.

Do all wineries accept the wine pass?

No, but enough do to keep you busy for weeks! Have a look at our list view of wineries or browse by region here. You should pick maybe 4 to 5 per day and try to stick to one area if you are tasting multiple days to avoid too much driving.

How many times will my Priority Wine Pass be honored?

Your Priority Wine Pass will be honored as many times as you choose throughout the year. That said, we do ask that our customers do not abuse this by visiting the same winery multiple times per day. Also, we encourage you to check our website prior to visiting for hours and deal specific information.

Can other people use my Priority Wine Pass?

Unfortunately, no. The Priority Wine Pass is only valid for the individual whose name appears on the pass. It cannot be lent to anybody else. In the case of any 2 for 1 deals these apply to the pass holder plus 1 guest.

How do I know where my Priority Wine Pass will be honored?

You can search participating wineries via our website and/or our iOS or Android apps.

What are the complete rules of usage associated with my Priority Wine Pass?

It’s simple. Pick a winery that is part of the program that you would like to explore, show your exclusive Priority Wine Pass to receive special offers or discounts on wine purchases.

I’ve lost my card what is the replacement policy?

Please contact our customer service representatives and they will have a new card shipped to you. There is a small fee of $5.00 to replace.

How do I transfer my wine pass to another account?

Please reach out directly to nolan@prioritywinepass.com if you would like to transfer your pass.

Do you have a mobile application for my smartphone?

Yes! We currently have an app for both IOS and Android

My wine pass is not showing up in the app what do I do?

Please reach out directly to nolan@prioritywinepass.com with your order number. Please see this page for additional help.

What are my responsibilities as a Priority Wine Pass holder?

We ask that you to treat the wineries with respect and inform us of any negative or positive treatment by the wineries so we can share your feedback with them.

Do you offer refunds on the Priority Wine Pass?

We typically do not process refunds, but will consider on a case by case basis. Our main goal is to please our customers and we try to make our business a win/win situation for everyone. Please reach out to us at hello@prioritywinepass.com

Where do I find fun facts about Napa & Sonoma?

Visit two of our favorite sites: napatouristguide.com and sonomatouristguide.com.
Questions? Please contact us at hello@prioritywinepass.com will be happy to assist you.


Annual Subscription Questions

What is an annual subscription? 

All wine passes purchased directly through our website are automatically set up as an annual subscription. If you purchased through a 3rd party and/or redeemed a voucher or coupon code for a wine pass you likely do not have an annual subscription. To check if your wine pass was set up as a subscription please visit the subscriptions tab in your account section. If nothing is listed then you do not have a subscription.

What are the benefits of an annual wine pass subscription?

Annual wine pass subscriptions allow you to renew your wine pass at the best discounted rates available. They also allow you to enable Auto-Renew so that you are automatically billed and sent a new wine pass annually.

What does “Auto-Renew” mean?

During checkout we give people the opportunity to automatically renew their wine pass at a discounted rate. If you opted in for auto-renew your card or payment method used will be automatically billed and you will be sent a new wine pass when your current one expires. If you opted-out you will still have an active subscription that can be renewed manually on the date of your choosing.

How do I check my Auto-Renew status?

You will need to log into your account and visit the subscriptions tab. Click the “View” button on the corresponding order and look for a switch next to Auto renew label. If the switch is to the left and light gray, that means you will only be charged when you manually approve a payment or log into your account and click the “Renew now” button. If the switch is to the right and is black that means you will automatically be charged via the method listed next to “Payment”. To make any updates you can adjust using the buttons in the “Actions” row. 

How do I disable auto-renewals on my account?

Following the direction above to get to your subscription, make sure the switch next to “Auto Renew” is showing up light gray and to the left.  

How do I cancel my subscription?

Following the direction above to get to your subscription and look for the “Cancel” button in the “Actions” section.  We recommend you keep reading to see the benefits of keeping your subscription active.

What are the drawbacks to cancelling my subscription instead of disabling auto renew?

Cancelling your subscription means that you lose the ability to redeem your discounted rate in the future. If you switch off “Auto renew” instead you can keep your discounted rate available in case you ever choose to renew again. To redeem your discount in the future all you need to do is log into your account and click the “Renew now” button in the “Actions” row. This will ensure you are only billed when you choose and still get a discount on the pass!


Virtual Wine Tasting

Frequently Asked Questions

I have non-drinkers in my group do you have options for them?

Yes! We can curate custom food packages to match the price of your other tasting shipments. These packages include premium items sourced locally in Napa Valley.

What sets your Virtual Wine Tastings apart from all the rest?

We’ve vetted all of our winery partners to make sure you are getting the best virtual wine tasting experience. All wineries are small-production wineries so that means that you’re getting truly handcrafted wines.

How long do your Virtual Wine Tastings last?

The virtual tasting will last about an hour. This depends on the group, their questions, and interaction with the winery. If there is a strict time frame needed that is something we can coordinate beforehand. We also leave our virtual tasting link open after the tasting is done so that attendees can continue with a virtual happy hour type setting once the tasting is over.

Am I able to customize my shipment?

Yes! We are all about accommodating your needs. If you would like to add a custom print material, promo items, food pairings, or anythings else, just let us know. Most items can be added free of charge if you’re able to ship it directly to the winery. Otherwise we’re happy to help source additional items for you.

Do you offer virtual tasting gift certificates?

Absolutely! Submit an inquiry giving details about the number of shipments and budget for your gift certificate. Let us know in the additional comments section that you would like a gift certificate. After we confirm the details we’ll send you an invoice and deliver a gift certificate.

What other tasting experiences do you provide?

We also offer craft beer, craft whiskey, and premium canned wine tastings!

Where can you ship for your virtual tastings?

We currently work with providers in the United States, Canada, and Europe.

Where can you send virtual tasting shipments to?

We can ship and/or make arrangements for almost anywhere in the US. We also have providers who can service Canada and Europe. Have another location in mind? Let us know and we can help with some solutions.

How much does a virtual wine tasting cost?

Prices start at $59/shipment and can go upward of $500/shipment. Visit our Virtual Wine Tasting Provider page for full details.

What platform do you use to host your virtual tastings?

We use Zoom for all our tastings. If you are at an organization that prefers a different platform you’re more than welcome to set up a meeting link that our virtual tasting hosts can jump on.

Who leads the Virtual Wine Tasting experiences?

The majority of our experiences are led by the winemakers and/or winery owners themselves. This means you are getting someone with deep understanding of the wines and wine tasting. It also means you get someone with a connection to the wines that you would be hard pressed to find anywhere else.

How does billing work?

Participants can be billed individually or it can be processed as one full invoice. It’s up to you. All payments are made directly with the wineries.

How does shipping work?

You will need to provide a list of all the shipping addresses to the winery. If you would like help with this we can put together a google form and send it to your participants on your behalf.

What is the recommended lead time for a virtual tasting?

For east coast shipments we like to allow 14 days and west coast shipments 10 days from the day payment is confirmed. If you need something quicker we can arrange for expedited shipping or recommend other options that might be available.


Is there something that we missed?

Please contact us at hello@prioritywinepass.com will be happy to assist you.


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