Grazing Theory Wine & Cheese Shop

Receive a free “paired cheese tasting” with every wine flight purchase. Also, buy a lunch menu item (charcuterie, panini, sandwich or salad) and receive 30% off any bottle of wine for dine-in or take-out.

Get this offer as well as discounts at over 400 other wineries and businesses when you buy a Priority Wine Pass

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Grazing Theory Wine & Cheese Shop
Phone: 951-595-7077
Hours: Tuesday – Sunday: 10am to 5pm
Our shop is located in the historic Vail Headquarters located on Temecula Parkway, nestled in-between the Kohl’s and Famous Footwear stores. Look for the big water tower, park and walk into the western looking courtyard – we are located on the left.

Grazing Theory Lavish Charcuterie – is the first grazing catering company in Temecula CA –
founded by Gina LaMora in 2019. Her love for entertaining inspired me to create well balanced and visually stimulating grazing boards and tables, perfect for every occasion from personal indulgence and gift giving to lavish weddings and events.

Voted “The best small cheese shop in America” in 2021 by YELP,
“Best Small Bites” by Temecula Locals two consecutive years (2021 + 2022), and
“Small Business of the Year” in 2021 by Modern Lending.

It’s no surprise that Grazing Theory is adored by celebrities, local wineries, and
grazing-lovers alike.

Our quality, locally sourced ingredients, attention to detail and value is unmatched.

Trust us, there’s nothing quite like Grazing Theory. Visit our tasting room and see why!

Our Wines

Our curated wine shop offers wines from Napa, Sonoma, St Ynez, Paso Robles, Temecula, Washington State and also around the world: Spain, Italy, France, South Africa, New Zealand, and Australia.



  • Accepts Large Groups
  • Charcuterie Tray
  • Family Friendly
  • Food available for purchase
  • Pet-Friendly
  • Picnic Friendly
  • Wine and Food Pairings
  • Wine by the glass
  • Women-Owned

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When you save people money, you tend to get a lot of fans!

Read real customer reviews by clicking here or any of the links below. You can see how our customer service sets us apart. Our personalized recommendations and huge savings are worth every penny.

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