Priority Wine Pass Media Kit

Priority Wine Pass is a membership program that offers wine-tasting deals and experiences in the most popular wine regions of the U.S. Our discounts include those at hand-picked wineries, tasting rooms, hotels, restaurants, and transportation companies. The brand also provides a free concierge service for its members, to help with personalized tasting recommendations and itineraries.  See full story here.

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More About Us

Priority Wine Pass was founded in memory of James Michael Cegelski, who had a passion for wine and dreamed of owning a winery before his passing in 2010. Their mission is to share the joy of wine, benefiting both wineries and customers alike. For wineries, it plays a crucial role in enhancing their visibility, channeling targeted traffic, and amplifying the promotion of exclusive deals and events. For customers, it simplifies the process of discovering new wineries, slashes tasting costs, and helps by crafting well-planned wine-tasting trips.

Priority Wine Pass is one of the largest wine tasting networks of its kind










works for wineries

Get noticed

Get targeted traffic

Promote deals & events


works for customers

Discover new wineries

Know where to go

Plan their trips

Customer Testimonials

Kristin M.

Rated 5 out of 5

Thankfully we found the Priority Wine Pass and that took all of the stress away! Not only did we save on tastings at wineries, but the best part was the itinerary that they customized for us…

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…After answering a few easy questions about what type of wine we like and how much we are looking to spend, the Priority Wine Pass people put together a customized itinerary for us for our whole three day trip with notes on how to book and where to get food nearby. We pretty much followed all of their suggestions and they were great!!


Rated 5 out of 5

The Priority Wine pass not only paid for itself within about 2 tasting visits, we also had access to so much cool information about Napa valley and Jamie was 5 star help as well in planning and prioritizing our trip

Anna C.

Rated 5 out of 5

“I stumbled upon this by mistake and more people need to know about it. It will save you hundreds and hundreds of dollars during the course of your trip. Even wineries that weren’t on the list took the pass when we mentioned we had one. In addition, if you buy wine, they will waive all tasting fees. Best kept secret”

Winery Partner Testimonials

Rated 5 out of 5

It’s always a refreshing experience when I host [Priority Wine Pass] guests and I’m sure it will be the same for you and your tasting room…

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…Whenever I get guests who come into our winery directly through Jamie at Priority Wine Pass, I’m always pleased at how interested they are in wine… They’ve always been either respectful or fun, and frequently are both! Rarely have I had Priority Wine Guests not purchase wine, or not leave a tip as a thank you for taking care of them. More often than not they purchase at least half a case of their favorites! They always leave with smiles on their faces and a little more wine knowledge in their noggins, looking to pass on their wonderful experience to their fellow wine lovers.

Rated 5 out of 5

Priority Wine Pass has been an invaluable partner in helping us drive qualified traffic to our Sonoma Valley Tasting Room.

Rated 5 out of 5

“We absolutely love Priority Wine Pass and their creative offerings, and our exclusive deal with PWP is the most savings that we offer anywhere.”

Best wine tasting regions

Discover the best wine regions

Visit our 300+ winery partners in California, Washington, & Oregon. Regions include Napa Valley, Sonoma & many more!

Slash Wine Tasting Costs

Slash wine tasting costs

Unlock Free tastings, 2 for 1 discounts, and much more! The membership more than pays for itself in savings.

Wine Tasting Like a Local

Enjoy wine tastings like a local

Get access to our concierge service and personalized itineraries that help you find wineries with the types of wine you love.

Priority Wine Pass Tasting App

Unlock instant benefits

Get your pass instantly and access it in our app or by email. Show it at participating wineries & enjoy your 365 days of elevated tastings!


When you save people money, you tend to get a lot of fans!

Read real customer reviews by clicking here or any of the links below. You can see how our customer service sets us apart. Our personalized recommendations and huge savings are worth every penny.

Read Reviews on TripAdvisor
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