Winery Partner Benefits
If you want to attract more customers to your winery, you’ve come to the right place. We want to bring more people to your winery and help you reach new customers. Let’s work together to bring more success and happy customers for everyone!
More About Us
Think of us as matchmakers. We learn about your business, your wines, and your story. In this same manner, we listen to our customers to understand what they are looking for in a tasting trip. We then use this to create customized itineraries so that when they arrive at your doors, they have a better time and end up spending more. It’s a win-win for everyone.
Unlock the benefits of one of the largest wine tasting networks
250+
CALIFORNIA
WINERIES
40+
WASHINGTON
WINERIES
30+
OREGON
WINERIES
5K
ACTIVE
MEMBERS
HOW PRIORITY WINE PASS
works for wineries
Get noticed
Get targeted traffic
Promote deals & events
HOW PRIORITY WINE PASS
works for customers
Discover new wineries
Know where to go
Plan their trips
Winery Partner Testimonials
“It’s always a refreshing experience when I host [Priority Wine Pass] guests and I’m sure it will be the same for you and your tasting room…
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…Whenever I get guests who come into our winery directly through Jamie at Priority Wine Pass, I’m always pleased at how interested they are in wine… They’ve always been either respectful or fun, and frequently are both! Rarely have I had Priority Wine Guests not purchase wine, or not leave a tip as a thank you for taking care of them. More often than not they purchase at least half a case of their favorites! They always leave with smiles on their faces and a little more wine knowledge in their noggins, looking to pass on their wonderful experience to their fellow wine lovers.
“Priority Wine Pass has been an invaluable partner in helping us drive qualified traffic to our Sonoma Valley Tasting Room.“
“We absolutely love Priority Wine Pass and their creative offerings, and our exclusive deal with PWP is the most savings that we offer anywhere.”
Frequently Asked Partnership Questions
What kinds of businesses benefit from PWP Partner Business participation?
We accept partners of all shapes and sizes. In addition to wineries, we feature hotels, restaurants, tour guides, and driving services. If your business is not in one of those verticals, but you think it would be a good fit, don’t hesitate to reach out!
How can I benefit from being a Priority Wine Pass Partner?
Do you want more foot traffic? We’ve got you covered. By signing up you’ll become part of the largest program of our kind. What sets us apart are our custom itineraries. Imagine receiving targeted traffic fine tuned to your offerings. On top of that you’ll get access to promote events and other happenings to our ever-growing memberbase.
What does a Priority Wine Pass look like?
The physical pass is the standard size and feel of a regular credit card. Please reference the image shown below.
The digital version is a PDF which may be printed out or viewed on a visitors mobile device. More details found here.
How do I check if a Priority Wine Pass is valid?
Our passes are only valid for the cardholder whose name appears on the pass. Therefore we recommend that you ask the cardholder for a government-issued ID to reference. Also, note that the pass is invalid after the expiration date listed on the pass.
What are the obligations of being a Priority Wine Pass Partner Business?
We ask that you honor the offers that you list on our website. We also ask that you be straightforward regarding your deals and outline any restrictions that may apply. Lastly, we ask that you inform all your employees about the program and keep new hires up to date regarding your offers. A one time registration fee of $599 and a minimum commitment of 1 year is also required for new wineries.
How do the 2 for 1 tastings work?
Our most popular winery offer is the 2 for 1 tastings. This essentially allows the cardholder to purchase 2 tasting for 50% off. If you decide to promote this offer we ask that you allow the cardholder share their 50% tasting with a guest.
Can I change my offers whenever I want?
Yes. However, we ask that you give us 90 days so that we can update and inform our customers accordingly.
Can I cancel my partnership after I sign up?
Yes. However, we ask that you give us 90 days notice to do so. We also ask that you continue to honor the offer within that 90 day period as to not confuse of let down any visiting customers. See full winery terms here.
Can I promote events or specials through your channels?
Yes! Keep us informed about any and all events or specials and we will do our best to promote to our members.
Where can I find more info about Priority Wine Pass?
We encourage you to browse our website for more information. The customer F.A.Q. is also a great resource for additional membership information. You can also reach us at info@prioritywinepass.com for partner results, success stories and any other questions you may have.
