Winery Partner Benefits

If you want to attract more customers to your winery, you’ve come to the right place. We want to bring more people to your winery and help you reach new customers. Let’s work together to bring more success and happy customers for everyone!

Connect with our account manager

More About Us

Think of us as matchmakers. We learn about your business, your wines, and your story. In this same manner, we listen to our customers to understand what they are looking for in a tasting trip. We then use this to create customized itineraries so that when they arrive at your doors, they have a better time and end up spending more. It’s a win-win for everyone.

Unlock the benefits of one of the largest wine tasting networks










works for wineries

Get noticed

Get targeted traffic

Promote deals & events


works for customers

Discover new wineries

Know where to go

Plan their trips

Winery Partner Testimonials

Rated 5 out of 5

It’s always a refreshing experience when I host [Priority Wine Pass] guests and I’m sure it will be the same for you and your tasting room…

Read More

…Whenever I get guests who come into our winery directly through Jamie at Priority Wine Pass, I’m always pleased at how interested they are in wine… They’ve always been either respectful or fun, and frequently are both! Rarely have I had Priority Wine Guests not purchase wine, or not leave a tip as a thank you for taking care of them. More often than not they purchase at least half a case of their favorites! They always leave with smiles on their faces and a little more wine knowledge in their noggins, looking to pass on their wonderful experience to their fellow wine lovers.

Rated 5 out of 5

Priority Wine Pass has been an invaluable partner in helping us drive qualified traffic to our Sonoma Valley Tasting Room.

Rated 5 out of 5

“We absolutely love Priority Wine Pass and their creative offerings, and our exclusive deal with PWP is the most savings that we offer anywhere.”

Browse our growing list of

Successful Winery Partners

Frequently Asked Partnership Questions

What kinds of businesses benefit from PWP Partner Business participation?

We accept partners of all shapes and sizes. In addition to wineries, we feature hotels, restaurants, tour guides, and driving services. If your business is not in one of those verticals, but you think it would be a good fit, don’t hesitate to reach out!

How can I benefit from being a Priority Wine Pass Partner?

Do you want more foot traffic? We’ve got you covered. By signing up you’ll become part of the largest program of our kind. What sets us apart are our custom itineraries. Imagine receiving targeted traffic fine tuned to your offerings. On top of that you’ll get access to promote events and other happenings to our ever-growing memberbase.

What does a Priority Wine Pass look like?

The physical pass is the standard size and feel of a regular credit card. Please reference the image shown below.

The digital version is a PDF which may be printed out or viewed on a visitors mobile device. More details found here.

How do I check if a Priority Wine Pass is valid?

Our passes are only valid for the cardholder whose name appears on the pass. Therefore we recommend that you ask the cardholder for a government-issued ID to reference. Also, note that the pass is invalid after the expiration date listed on the pass.

What are the obligations of being a Priority Wine Pass Partner Business?

We ask that you honor the offers that you list on our website. We also ask that you be straightforward regarding your deals and outline any restrictions that may apply. Lastly, we ask that you inform all your employees about the program and keep new hires up to date regarding your offers. A minimum commitment of 1 year is required for new wineries.

How do the 2 for 1 tastings work?

Our most popular winery offer is the 2 for 1 tastings. This essentially allows the cardholder to purchase 2 tasting for 50% off. If you decide to promote this offer we ask that you allow the cardholder share their 50% tasting with a guest.

Can I change my offers whenever I want?

Yes. However, we ask that you give us 90 days so that we can update and inform our customers accordingly.

Can I cancel my partnership after I sign up?

Yes. However, we ask that you give us 90 days notice to do so. We also ask that you continue to honor the offer within that 90 day period as to not confuse of let down any visiting customers. See full winery terms here.

Can I promote events or specials through your channels?

Yes! Keep us informed about any and all events or specials and we will do our best to promote to our members.

Where can I find more info about Priority Wine Pass?

We encourage you to browse our website for more information. The customer F.A.Q. is also a great resource for additional membership information. You can also reach us at for partner results, success stories and any other questions you may have.

Connect with our account manager

Best time to connect(required)

Best wine tasting regions

Discover the best wine regions

Visit our 300+ winery partners in California, Washington, & Oregon. Regions include Napa Valley, Sonoma & many more!

Slash Wine Tasting Costs

Slash wine tasting costs

Unlock Free tastings, 2 for 1 discounts, and much more! The membership more than pays for itself in savings.

Wine Tasting Like a Local

Enjoy wine tastings like a local

Get access to our concierge service and personalized itineraries that help you find wineries with the types of wine you love.

Priority Wine Pass Tasting App

Unlock instant benefits

Get your pass instantly and access it in our app or by email. Show it at participating wineries & enjoy your 365 days of elevated tastings!


Virtual wine tasting experiences

Whether you have a corporate event or a private birthday party, virtual wine tasting is an amazing way to connect online.


When you save people money, you tend to get a lot of fans!

Read real customer reviews by clicking here or any of the links below. You can see how our customer service sets us apart. Our personalized recommendations and huge savings are worth every penny.

Read Reviews on TripAdvisor
Read Reviews on our Facebook Page
Read Reviews on Google