Priority Wine Pass Update

The Digital Priority Wine Pass

Starting Monday (9/22/19) we will be updating the look of our digital Priority Wine Passes. We will be updating the design to make them easier to read on mobile devices and so that they are more friendly for printing.

Members are may present the wine pass from our mobile app, on their phone (as a PDF), or printed out. Past customers may still have the old version of the wine pass therefor we ask that both the old and new versions should be accepted.

Physical Priority Wine Passes

Our members may also have a physical pass. It is the size of a standard credit card and bears the customer’s name and the expiration date. Please reference the image shown below.

How to check if a Priority Wine Pass is valid

Our passes are only valid for the cardholder whose name appears on the pass. Therefore we recommend that you ask the cardholder for a government-issued ID to reference. Also, note that the pass is valid through the end of day of the date listed under “Expires:”. In the case that two dates are listed under the title “Valid Through” the pass is valid both between and on the dates listed.

obligations of being a Priority Wine Pass Partner Business

We ask that you honor the offers that you list on our website. We also ask that you be straightforward regarding your deals and outline any restrictions that may apply. Lastly, we ask that you inform all your employees about the program and keep new hires up to date regarding your offers.

How do the 2 for 1 tastings work?

Our most popular winery offer is the 2 for 1 tastings. This essentially allows the cardholder to purchase 2 tasting for 50% off. If you decide to promote this offer we ask that you allow the cardholder share their 50% tasting with a guest.

Can I change my offers whenever I want?

Yes. However, we ask that you give us 90 days so that we can update and inform our customers accordingly.

Can I promote events or specials through your channels?

Yes! Keep us informed about any and all events or specials and we will do our best to promote to our members.

Where can I find more info about Priority Wine Pass?

We encourage you to browse our website for more information. The customer F.A.Q. is also a great resource for additional membership information. You can also reach us at for partner results, success stories and any other questions you may have.

Want more details on how to verify the pass or what’s new? Email us at


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