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Priority Wine Pass

Redeem a Wine Pass

Enter your coupon or gift card code below to get started.

How Priority Wine Pass Works

Priority Wine Pass is an exclusive membership that helps you make the most out of wine tasting. Once you redeem your wine pass you’ll be able to get discounts at amazing wineries on the west coast.

Redeem your Wine Pass

Redeem your code and we’ll send you a digital Wine Pass that you can start using instantly! It will be sent as a PDF to your email and you can also load it into our app. You also have the option of purchasing a physical card for $5.

Plan Your Tasting Trip

Once you redeem your wine pass, you can either browse our list of winery deals and prepare for your visit or submit a request for a custom itinerary. Tell us what you like and our concierge will help you plan the perfect trip. Got questions about wine country? We’re here for you!

Go Wine Tasting

Get ready to go wine tasting! With your Wine Pass all you need to do is show it at our participating wineries along with a valid government ID. You can use it as many times as you like so long as it hasn’t passed its expiration date.

Save hundreds

Save hundreds like 2 for 1 and elevated tastings. Make sure you browse our website/app or talk to our concierge to see all of the places that you can save. Remember the Wine Pass is only valid at participating wineries.

Enjoy benefits at these and 350+

Wine Pass Partner Wineries

Need help?

If you need help redeeming your Wine Pass or with anything else please contact us at

Frequently Asked Questions

Where do I find my coupon code?

If you purchased through a 3rd party (like Groupon) then check your order email or account page for redemption instructions. There should be a voucher or other code available that you you will need to enter above to redeem your Wine Pass.

Where do I find the code on a Gift Card?

The code on a gift card is located on the back. You will need to scratch to reveal the code. Use that code above to redeem your Wine Pass.

What exactly is Priority Wine Pass?

Priority Wine Pass is a membership program that will not only help you discover world-class wineries, but also slash ever growing wine tasting costs on your trip. We’ve been around since 2012 and are the largest tasting program of our kind. What also sets us apart from other wine passport programs is that we’re the only one that offers a full time concierge. Once you have your wine pass our concierge can help you find the best wineries based off your wine preference and budget. So you get 350+ deals at wineries, tasting rooms, hotels, restaurants , transportation companies as well as local knowledge.

How and when can I use my Priority Wine Pass?

As soon as you purchase you will receive a Priority Wine Pass as a PDF that you can print or show on your phone at our winery partners. You can also load it into our iOS or Android App. The pass can be used the same day of purchased. If you opt in for a physical Priority Wine Pass by mail it will take 2-3 weeks to arrive and can be used immediately. While many wineries accept walk-ins it’s always best to check our website to see if reservations are needed. To make a reservation you can contact the winery directly and let them know that you are a Priority Wine Pass customer while doing so.

Do all wineries accept the wine pass?

The Wine Pass is only valid at participating wineries, but don’t worry! with over 350 locations there’s enough do to keep you busy for months! Have a look at our list view of wineries or browse by region here. You should pick maybe 3 to 4 per day and try to stick to one area.

How many times will my Priority Wine Pass be honored?

Your Priority Wine Pass will be honored as many times as you choose throughout the year. That said, we do ask that our customers do not abuse this privilege and treat every winery and winery staff with respect. Also, we encourage you to check with wineries prior to visiting for hours and deal specific information.

Can other people use my Priority Wine Pass?

Unfortunately, no. The Priority Wine Pass is only valid for the individual whose name appears on the pass. It cannot be lent to anybody else. In the case of any 2 for 1 deals these apply to the pass holder plus 1 guest.

How do I know where my Priority Wine Pass will be honored?

You can search participating wineries via our website and/or our iOS or Android apps.

What are the complete rules of usage associated with my Priority Wine Pass?

It’s simple. Pick a winery that is part of the program that you would like to explore, show your exclusive Priority Wine Pass to receive special offers or discounts on wine purchases.

I’ve lost my card what is the replacement policy?

Please contact our customer service representatives and they will have a new card shipped to you. There is a small fee of $5.00 to replace.

How do I transfer my wine pass to another account?

Please reach out directly to if you would like to transfer your pass.

Do you have a mobile app for my smartphone?

Yes! We currently have an app for both IOS and Android

My wine pass is not showing up in the app what do I do?

Please see this page so that we can help you resolve the issue.

What are my responsibilities as a Priority Wine Pass holder?

We ask that you to treat the wineries with respect and inform us of any negative or positive treatment by the wineries so we can share your feedback with them.


When you save people money, you tend to get a lot of fans!

Read real customer reviews by clicking here or any of the links below. You can see how our customer service sets us apart. Our personalized recommendations and huge savings are worth every penny.

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