NAPA · SONOMA · BEYOND
Plan your trip. Unlock your perks.
2-for-1 wine tastings, exclusive deals, upgrades, and local trip-planning help. All with one digital wine pass.
Free trip planning app
Build your trip. See your savings.
Discover wineries, create your perfect tasting day, and see how much you could save with Priority Wine Pass. No membership required.
Free to explore. Join when you are ready to unlock the deals.
A Day in Calistoga
- Envy Wines $35
- Hans Fahden $45
- Sterling Vineyards $55
- Bennett Lane $10
Estimated savings $145
270+
CALIFORNIA WINERIES
30+
WASHINGTON WINERIES
35+
OREGON WINERIES
#1
LARGEST NETWORK OF ITS KIND
HOW THE PASS WORKS
Three steps to a better trip
1
Discover & plan
Explore partner wineries and build your perfect tasting trip for free.
2
Unlock the deals
Get your Wine Pass to enjoy exclusive tasting offers at participating wineries.
3
Sip more. Save more.
Show your pass, enjoy the tastings, and let our local experts help you make the most of your trip.
The savings calculator
Run the numbers before you raise a glass.
Try the calculator, or explore ready-made trips with the savings already mapped out.
Your estimated tasting savings
$150
Annual Wine Pass: $69
Savings after pass cost
$81
Estimates only. Actual savings vary by winery and offer.
How we calculate savings
We multiply the average saving per tasting in your region by the number of tastings — wineries per day × days. One pass covers two people, so larger groups need more than one, and the pass cost shown is for the passes your group needs. Savings after pass cost is simply the difference between the two.
MEMBERSHIP PAYS YOU BACK
The pass gets better after year one
Your first year is $69. After that, annual members renew for just $35/year — keep unlocking tasting perks, local recommendations, and winery savings whenever you visit wine country.
Save on repeat trips
Keep using your pass across Napa, Sonoma, Paso Robles, and more.
Renew for less
After year one, your pass renews for less than one typical tasting — just $35/year.
Plan with confidence
Use our local concierge and recommendations to build better tasting days.
WHAT MAKES IT WORK
A local in your corner, before you go
Tell us what you love. We’ll build your wine country trip around it.
- A custom winery itinerary
- Local picks for where to eat, stay & explore
- Smarter routes that save time and money
Custom trip planning is included with your Wine Pass.
WHERE THE PASS WORKS
Your next wine-country adventure starts here
Napa Valley
Sonoma
Paso & Central Coast
Oregon & more
DON’T TAKE OUR WORD FOR IT
Members who planned ahead
★★★★★
“Jamie planned a trip for 80 people — flawless. Every room checked all the boxes. We had a BLAST.”
— Shelly
★★★★★
“The pass paid for itself in about two tastings, and Jamie was 5-star help planning the trip.”
— Trent
★★★★★
“The recommendations meant we never wasted a stop. We saved a ton and actually enjoyed the planning.”
— Marina
Wine Pass pricing, plainly
How much does the Wine Pass cost?
The annual Wine Pass is $69 for your first year. If you stay subscribed, your membership renews for just $35/year after that.
Do I need to renew?
No. You can use the pass for one year, or keep your membership active and renew at the discounted $35/year rate.
What does the pass include?
2-for-1 and other discounts at 330+ partner wineries, plus local trip-planning help. Every renewal year includes everything your first year did.
Your best trip to wine country starts here
Join for $69 your first year — then keep your pass active for just $35/year. Tell us where you’re headed and we’ll make sure it pays for itself.
Still not convinced? See free itineraries with up to $230 in savings built in »