How to Redeem Pre-Purchased Pass

If your Priority Wine Pass was purchased from a 3rd party and you are looking to redeem your free membership please shop normally as you would if you were buying a pass, but be sure to enter your pass number as a coupon code while checking out. Exact steps below:

  1. Visit the 1 Year Membership Page
  2. Add the name you would like to appear on the pass and click continue
  3. Enter the “Pass Number” (or “Voucher” for Groupon)  into the coupon code input and hit “Apply Coupon”*
  4. Fill out your details and confirm order to complete

Click here to see full terms and conditions for gift cards and pass vouchers purchased through 3rd parties and/or virtual gift cards purchased on


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