How to Redeem Pre-Purchased Pass

Please note that our redemption process has changed. If your Priority Wine Pass was purchased from a 3rd party and you are looking to redeem your free membership please shop normally as you would if you were buying a pass, but be sure to enter your pass number as a coupon code while checking out. Exact steps below:

  1. Visit the 1 Year Membership Page
  2. Add the name you would like to appear on the pass and click continue
  3. Enter the “Pass Number” into the coupon code input and hit “Apply Coupon”*
  4. Fill out your details and confirm order to complete

*Pin Numbers are no longer required.


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