Verify a Priority Wine Pass

In order to make sure that the customer is rewarded properly please see the following information about our program and how it works. If this is your first time seeing this page or hearing about our program please read everything below and share this link with fellow staff. It is very important to become aware of our program since we are actively referring customers to your place of business and we want to do everything we can to ensure that they receive the offer they were promised.

Locating your offer

Click the link below to find the offer listed for your business. TIP: click ctrl + F (command + F for mac) and type in the name of your business to quickly jump to your offer.

Winery and program obligations

Wineries and businesses listed on our website are required to honor the offers that appear on our website. It is also the responsibility of wineries to keep staff up-to-date on the program and their offer(s). See full partner winery terms and conditions here.

Changing or removing an offer listed on our website

We ask that you give us 90 days in writing so that we can update and inform our customers accordingly. We also ask that you continue to honor the last available offer within that 90-day period as to not confuse or let down any visiting customers. Additionally if there are any errors on our website please reach out to

What does a wine pass look like?

The digital version is a PDF that may be printed out or viewed on a visitor’s mobile device. See the reference image below.

The physical pass is the standard size and feel of a credit card. Please reference the image shown below.

How to make sure the Wine Pass is valid

Our passes are only valid for the cardholder whose name appears on the pass. Therefore we recommend that you ask the cardholder for a government-issued ID to reference. The wine pass is valid through 11:59 PM PST of the date listed on the wine pass.

More about Priority Wine Pass

We encourage you to browse our website for more information. The customer F.A.Q. is also a great resource for additional membership information. You can also reach us at for partner results, success stories and any other questions you may have.


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