What is a Wine Passport? And the Pros and Cons

A Wine Passport is a type of wine tasting program that helps you discover and/or track your visitation to wineries and tasting rooms. Many of these programs will even get you special discounts or offers on wine tastings. Programs may come in the form of a physical booklet, a mobile app, or a combination of both. In all cases there will be a list of participating wineries that offer stamps and/or deals when you visit.

Wine Country Passports

Winery Passport App

Some of the most popular include Wine Country Passport, Winery Passport App and Cellar Pass; however many smaller programs often pop-up and fade away in different wine regions.

The Benefits of a Wine Passport

No matter what wine passport program you choose, we feel it’s a fun way of discovering new wines and wineries. Anything that gets people excited about wine or breaks the barrier to tasting is a benefit in our eyes. Doing a little research and finding the right program for you can go a long way in saving you time and money during your trip.

The Drawbacks of a Wine Passport

As we mentioned we’ve seen many programs pop-up and fade away. This often ruins the credibility of more established companies and adds confusion in the tasting rooms. Additionally, many programs will come with a catch. For example the programs that offer a physical pass expire at the end of a calendar year. As for the apps they often provide sub-par discounts and/or come with spammy gotchas. See our full wine tasting program comparison here.

The Best Option

So now for our shameless plug. Priority Wine Pass is similar to many passport programs, but so much more. We have one of the largest networks on the west coast and offer more regional deals than any other pass on the market. We also work with hand-in-hand with our wineries to get you exclusive deals not available anywhere else.

On top of this we are the only program that offers a concierge service. That’s right, our personal concierge will help you figure out where to go based on your tasting preference and budget. We encourage you to browse our offers and see for yourself. Our wine pass will save you hundreds and help you make the most of your trip. Click here to learn more.

The Priority Wine Pass – discover world class wineries and slash tasting costs!


When you save people money, you tend to get a lot of fans!

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