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The historic building at 10 Pine Flat Road, now our tasting room, has served as a home stage for a cast of local characters over the last hundred years.
It began as a general store before the turn of the century. In 1950 the general store morphed into the notorious “LOST WEEKEND” bar, famous for being run by Pet Rock creator Gary Dahl. The small beer and wine concession became a gathering place for a good number of local residents along with being a popular stopping place for weekend travelers exploring California’s scenic HWY 1.
THE LOST WEEKEND served as the local watering hole & community meeting area, at times referred to as the ‘civic center’ or ‘cultural center’ by its loyal patrons. In 1983 Randall Graham purchased the property and within a few years established Bonny Doon Vineyard. His tasting room operated at this location for 25 years. In 2008 the Beauregard Family (who’s roots in the wine industry in Bonny Doon date back to 1949), purchased the historic property.
In 1949, retired Sheriff deputy Amos Beauregard planted 13 acres of vines composed of Pinot Noir, Cabernet Sauvignon, and Chardonnay at the Beauregard Ranch, and farmed the land until his final days. Amos’ son Emmit (Bud) Beauregard, founder of Shopper’s Corner Grocery Store in Santa Cruz, farmed the family land for a lifetime while running the family store. Bud’s son Jim Beauregard took to farming at a very young age with his grandfather Amos. In 1982 Jim worked rigorously to establish the Ben Lomond Mountain AVA, a distictively different terroir than the rest of the Santa Cruz Mountains. Over the years, Jim has planted hundreds of acres of vines throughout the Santa Cruz Mountains and still maintains his 68 acres of Pinot Noir, Chardonnay, Zinfandel and Cabernet Sauvignon.
Jim’s son Ryan Beauregard is the current winemaker for Beauregard Vineyards and created his first vinage in 2000. His wife Rachel works in the business and they live with their two young daughters on site.